A customer asks whether our coffee is shade grown. The answer may surprise you: we don’t ask and don’t know. Here’s why…
Recent research indicates that shade grown might not have the benefits claimed.
More importantly, we are not able to verify whether coffee is really shade grown.
Rather than take claims like this on trust we prefer to use the organic and Fairtrade systems which involve tight inspection and accreditation, monitored down the whole supply chain.
The corporate coffee industry does not like this and has responded by pushing greenwash labels like shade grown, Utz and Rainforest Alliance which are either unverifiable (eg shade grown) or so weak as to be meaningless (ie Rainforest Alliance).
If like us you are concerned about the environment the answer is simple: buy organic.