Fairtrade is about better prices, decent working conditions and fair terms of trade for farmers and workers in the developing world. By making sure companies pay decent prices, Fairtrade addresses the imbalance of conventional trade, which generally means that the poorest farmers are at a disadvantage when it comes to selling their produce. In this way Fairtrade enables farmers and workers to improve their position and have more control over their lives.
As more people found out what Fairtrade stood for and asked for it in shops, more shops stocked it and more suppliers looked at how they could supply Fairtrade products in response to the demand. Gradually, over the following 25 years, this demand grew and grew and more and more products became Fairtrade. There are now 1.66 million farmers across 74 countries around the world benefitting from the FAIRTRADE Mark.
And all of this started from groups of people coming together to ask for a change to the way trade works to make it fairer for everybody.
‘Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.’ Margaret Mead