What will the recession do to the coffee market?

It seems clear that there is a recession, possibly a big one on the way. What was clear to Coffee Plant for three months of a rainy autumn and near deserted streets is now showing up in the corporate statistics. And that’s without yet more bad political news, the dreaded B word and the most incompetent government in recent history.

So where does that leave the coffee shop market, horribly oversaturated as it is? Even the ever optimistic coffee trade press is quietly admitting that coffee shops are closing.

But on the other hand recessions can be good for business too. No longer able to afford expensive foreign holidays people might make comfort purchases. There can hardly be better value than sitting, for hours if desired, drinking a delicious organic Fairtrade latte with change out of £3.

Watch this space….

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